Don't Miss The Lead | Practical tools for contractors
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Missed-Call Text-Back Script Templates for Contractors

Ready-to-customize SMS templates for plumbers, HVAC techs, electricians, roofers, and handymen. Three variations per trade — standard, friendly, and urgent.

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Plumber Templates

Standard

"Hi, this is [NAME] at [COMPANY NAME] Plumbing. Sorry I missed your call — I'm on a job. I'll call you back within 30 minutes. If it's urgent, text me the issue and I'll prioritize it."

Friendly

"Hey! [NAME] here from [COMPANY NAME] Plumbing. On a job and missed your call. Shoot me a text with what's going on and I'll get back ASAP. -[NAME]"

Urgent

"This is [NAME] at [COMPANY NAME] Plumbing — sorry I missed you. If you have a leak or emergency, reply with 'URGENT' and I'll call immediately. Otherwise I'll get back within 30 min."

HVAC Templates

Standard

"Hi, [NAME] at [COMPANY NAME] HVAC here. Sorry I couldn't pick up — I'm on an install. I'll call you back within 30 minutes. Feel free to text me your issue in the meantime."

Friendly

"Hey, it's [NAME] with [COMPANY NAME] HVAC. Missed your call while I was in an attic 😅. Text me what's going on and I'll get back to you quick."

Summer Emergency

"This is [NAME] at [COMPANY NAME] HVAC. On a call and missed yours. If you're without AC, reply 'HOT' and I'll prioritize your callback. Otherwise I'll get back within 30 min."

Electrician Templates

Standard

"Hi, [NAME] here from [COMPANY NAME] Electric. Sorry I missed your call — I'm on a job site. I'll call you back within 30 minutes. Text me details if that helps."

Friendly

"Hey! [NAME] from [COMPANY NAME] Electric. On a panel swap and missed your call. What's up? Text me and I'll call back soon."

Safety-Conscious

"This is [NAME] at [COMPANY NAME] Electric. Missed your call while on a job. If this involves sparks, smoke, or a breaker that won't reset, reply 'EMERGENCY' and I'll call right away."

Roofer Templates

Standard

"Hi, [NAME] at [COMPANY NAME] Roofing. Sorry I missed your call — I'm on a roof. I'll call you back when I'm down, usually within the hour. Text me if that works better."

Friendly

"Hey, [NAME] with [COMPANY NAME] Roofing. Missed your call — literally on a roof right now. Shoot me a text and I'll call you when I'm on the ground!"

Post-Storm

"This is [NAME] at [COMPANY NAME] Roofing. If you're calling about storm damage or a leak, text me your address and I'll get you on the schedule."

Handyman Templates

Standard

"Hi, [NAME] here from [COMPANY NAME]. Sorry I missed your call — in the middle of a project. Text me what you need done and I'll get back to you shortly."

Friendly

"Hey! [NAME] at [COMPANY NAME]. Missed your call while working. What's on the honey-do list? Text me and I'll get back soon."

Booking-Focused

"This is [NAME] with [COMPANY NAME]. Missed your call — on a job. Text me what you need and where you're located, and I'll send you availability."

General Contractor Templates

Standard

"Hi, [NAME] at [COMPANY NAME] Construction. Sorry I missed your call — on a site walk. Text me your project details or I'll call back within the hour."

Friendly

"Hey, [NAME] with [COMPANY NAME]. Missed your call on site. Shoot me a text with what you're thinking and I'll call back when I can talk."

Tips for Customizing

  1. Use your real first name. People want to text a person, not a company.
  2. Keep it under 160 characters. Some phones split long texts.
  3. Include the business name. For first-time callers who may not have saved your number.
  4. Give a clear timeline. "30 minutes" is better than "soon." And actually try to hit it.
  5. Don't make it sound automated. Rewrite in your own voice.
  6. Add opt-out language if required. Check with your SMS provider about compliance requirements.

Setting These Up

To use these with HighLevel: Go to Settings → Phone System → Voice → Missed Call Text Back, paste your template, customize, test, and save.

Full Setup Guide →

Note: These scripts are starting points, not legal advice. Check your local SMS marketing and consent requirements.